1. Introduction

Efficiency North America (“we,” “us,” “our”) is committed to protecting your privacy. This policy explains how we collect, use, and disclose personal information for users in the United States and Canada. By using our website, you agree to the terms of this policy.

2. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you ("Personal Information").

• Automatically Collected Data: When you visit our site, Squarespace (our hosting provider) collects your IP address, browser type, device information, and your path through our site (clicks, internal links, pages visited, scrolling, and timestamps).

• Voluntary Data: Information you provide via webforms, such as your name, email address, and phone number.

• Commerce Data: If we purchase or ship products on your behalf, we collect your billing/shipping address and purchase details.

3. Cookies and Analytics

This website uses cookies—small files downloaded to your device—to ensure our site runs securely and to help us understand how visitors interact with us.

• Necessary Cookies: Always active to allow Squarespace to securely serve this website.

• Analytics Cookies: These are only used if you acknowledge our cookie banner. We use these to view site traffic and activity.

4. How We Use Your Information

We use your data to:

• Operate and improve our website and services.

• Respond to your form submissions and inquiries.

• Send marketing communications (via MailerLite/Unbounce) if you have opted in.

• Send SMS updates if you have provided express consent.

• Process and ship orders.

• Comply with legal obligations and protect our legal rights.

5. Third-Party Service Providers

We do not sell your personal information. We share data with trusted service providers to run our business:

• Infrastructure: Squarespace (Hosting/Analytics).

• CRM & Storage: HubSpot and Google.

• Marketing: MailerLite and Unbounce.

• Payments: We use third-party PCI-compliant processors for all transactions; we do not store your credit card data.

6. SMS Messaging & Privacy

If you opt-in to receive SMS messages, we collect your phone number and consent.

• Strict Privacy: We do not share your mobile opt-in or SMS consent data with any third parties or affiliates for marketing or promotional purposes.

• Opt-Out: Reply STOP to any message to unsubscribe immediately.

7. International Data Transfers

We are headquartered in North America. Please note that your information may be processed and stored in the United States or other jurisdictions. In these cases, your data may be subject to the laws of those jurisdictions, including laws that allow government access to your data.

8. Your Rights (US & Canada)

Depending on where you live (e.g., California, Canada, Quebec), you have specific rights regarding your data:

• Access & Portability: You can request a copy of the data we hold about you.

• Correction: You can request that we fix inaccurate information.

• Deletion: You can request that we delete your personal information, subject to legal exceptions (like tax or fraud records).

• Opt-Out: You have the right to opt-out of marketing communications at any time.

To exercise these rights, please contact us at info@efficiencynorthamerica.ca.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

10. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.

11. Updates to this Policy

We may update this policy periodically. If we make material changes, we will notify you by revising the "Last Updated" date at the top of this page.

12. Contact Us & Privacy Officer

If you have questions about this policy or our privacy practices, please contact our Privacy Officer at:

Efficiency North AmericaEmail:info@efficiencynorthamerica.ca